Brand Basics

Colors

Our corporate colours are an essential component of ensuring our company’s brand recognition.

Primary Color Table

Corporate Green is the main colour of PHOENIX. It is supplemented by the Light Green, which acts as a spot colour. Corporate Grey is used for additional colour variance.

Corporate Green

80%

60%

40%

20%

Corporate Green

CMYK

100/0/60/0

RGB

0/146/123

HEX

#00927B

PANTONE

334

Light Green

80%

60%

40%

20%

Light Green

CMYK

45/0/100/0

RGB

146/212/0

HEX

#92D400

Corporate Grey

80%

60%

40%

20%

Corporate Grey

CMYK

0/0/0/80

RGB

83/83/83

HEX

#535353

Secondary Color Table

They should never dominate or replace the primary colours.

Violet

80%

60%

40%

20%

Violet

CMYK

50/85/0/0

RGB

153/51/153

HEX

#993399

Red

80%

60%

40%

20%

Red

CMYK

0/85/100/10

RGB

213/63/21

HEX

#D53F15

Yellow

80%

60%

40%

20%

Yellow

CMYK

0/30/100/0

RGB

251/186/0

HEX

#FBBA00

Blue

80%

60%

40%

20%

Blue

CMYK

60/0/15/0

RGB

98/195/213

HEX

#62C3D5

Gradations

All corporate colours can be used in 20% gradations.

Any feedback or questions?

Please contact us if you have any questions, feedback or any other issues relating to design of the PHOENIX brand.